Average Position is Disappearing from Google Ads

Sep 26, 2018
Articles

Welcome to Brand Builder Marketing's insights on the disappearance of the average position metric from Google Ads. As experts in the field of website development and SEO for business and consumer services, we understand the importance of staying up-to-date with the latest changes in Google's algorithms.

The Evolution of Google Ads

Google Ads has undergone various transformations over the years to deliver better performance and enhanced user experience. One of the recent changes that has caused some concern among advertisers is the removal of the average position metric from Google Ads.

Understanding Average Position

Before diving into the impact of this change, let's take a moment to understand what average position refers to. Average position represents where your ad typically ranks on the search engine results page (SERP) in relation to other ads. It provides an idea of how well your ad is performing compared to competitors.

The Reason Behind its Removal

Google's decision to remove the average position metric stems from the introduction of newer, more insightful metrics that provide a clearer picture of a campaign's performance. The average position was often misinterpreted and didn't provide a comprehensive understanding of ad visibility.

The Impact on Businesses

Although the removal of the average position metric may cause some initial confusion, it opens up opportunities for businesses to focus on more meaningful metrics that truly reflect the success of their ads.

Shift Towards Impression Share

Impression share is a valuable metric that tells you the percentage of impressions your ads receive compared to the total number of impressions they were eligible for. It gives you a better understanding of how much exposure your ads are getting in the market.

With the disappearance of average position, businesses can now concentrate on optimizing their impression share and ensuring their ads are being seen by their target audience. This shift allows for more strategic decision-making and greater control over ad visibility.

Focus on Quality Score

Quality Score is another crucial metric that plays a significant role in ad performance. It takes into account factors such as click-through rate (CTR), ad relevance, and landing page experience to determine the quality and effectiveness of your ads.

With average position no longer in the picture, businesses should prioritize improving their Quality Score to achieve better ad placements. Higher Quality Scores can lead to more cost-effective bids and improved ad rankings, resulting in increased visibility and better ROI.

How Brand Builder Marketing Can Help

At Brand Builder Marketing, we understand the intricacies of the ever-changing digital landscape. Our expertise in website development and SEO enables us to adapt to these changes swiftly and effectively.

Comprehensive Website Development

We specialize in creating websites that not only look visually appealing but are also optimized for search engines. Our team of skilled developers ensures that your website meets the latest industry standards, providing a seamless user experience and improved search rankings.

Strategic SEO Services

Our tailored SEO services are designed to enhance your online visibility and drive targeted traffic to your website. We employ cutting-edge strategies and proven techniques to optimize your webpages, boost your organic rankings, and maximize your ROI.

Data-Driven Campaigns

Our data-driven approach allows us to analyze and interpret key metrics to optimize your Google Ads campaigns. We focus on relevant metrics such as impression share, quality score, and conversion rates to deliver measurable results and ensure your ads perform at their best.

Continuous Monitoring and Optimization

We believe in the power of constant improvement. Our team constantly monitors the performance of your campaigns, making data-backed optimizations to ensure your ads remain competitive in a changing digital landscape.

Contact Brand Builder Marketing Today

Don't let the disappearance of average position in Google Ads hinder your online success. Contact Brand Builder Marketing today and let us help you navigate the evolving world of website development and SEO. With our expertise, you can stay ahead of the competition and achieve your business goals.

Steve Rawls
Interesting update, thanks! 😊
Nov 8, 2023
Asia Pham
The removal of average position metric demands an adaptive approach to ad performance measurement and optimization. Excited to rise to the challenge.
Sep 25, 2023
Elizabeth Hampton
Thank you for highlighting this significant change. It's a reminder of the importance of staying ahead of the curve in digital marketing.
Sep 17, 2023
Kimberly Bruce
I appreciate the update on this significant change. It's important to constantly reassess our strategies to stay ahead.
Aug 10, 2023
Randy Sall
It's always fascinating to see how changes like this reshuffle our strategies and tactics in digital marketing. Looking forward to exploring the impact of this change.
Aug 2, 2023
Raju Sethi
The ever-evolving nature of digital marketing necessitates a continuous journey of adaptation and innovation. Thanks for keeping us informed about this significant change.
Jun 27, 2023
Altug Inan
The removal of average position metric surely requires a rethinking of our ad performance measurement strategies. Adaptation is key in this dynamic environment.
Jun 16, 2023
Zhenbo Zhao
The evolution of digital marketing continues with the removal of average position metric. It's a call to reassess our ad performance measurement strategies.
Jun 12, 2023
Arthur Hagry
It's always exciting to see how changes in platforms like Google Ads reshape our strategies and approaches in digital marketing.
Jun 8, 2023
Ravi Singh
The removal of average position metric certainly sparks curiosity about the direction of ad performance measurement and optimization. Excited to adapt to the changes.
Jun 2, 2023
Ron Hermann
The removal of average position metric certainly presents an opportunity for rethinking our ad performance measurement and optimization strategies. Looking forward to navigating the change.
May 22, 2023
Mick Humphries
It's crucial to stay informed about changes like this in digital marketing. I'm curious to see the emerging strategies and metrics that will take the place of average position.
Mar 26, 2023
Heather Lin
Change is inevitable in digital marketing. As marketers, we need to be prepared to adapt and reevaluate our strategies continually.
Mar 25, 2023
Daniel Towbin
This change certainly calls for a proactive approach to adapting our ad performance strategies. It's a continuous journey of evolution and learning in digital marketing.
Mar 9, 2023
Jon Ripley
The removal of average position metric is an opportunity for rethinking our ad performance measurement and optimization strategies. Looking forward to embracing this change.
Jan 28, 2023
Bryan Underwood
It's always a challenge to adapt to Google's updates, but staying informed is key to success in digital marketing.
Dec 16, 2022
Eng Sing
Thanks for the update. Change in digital marketing is an opportunity for new insights and strategies. Looking forward to exploring the impact of this change.
Dec 9, 2022
Luke Holcomb
The removal of average position metric prompts a reevaluation of our ad performance measurement and optimization strategies. Excited to navigate this change and discover new approaches.
Nov 1, 2022
Alen Shan
The evolution of digital marketing presents a constant need for reassessment and adaptation. Excited to see the new insights and strategies that will emerge from this change.
Oct 30, 2022
Helen Rodriguez
Thanks for the update. It's always interesting to see how changes in platforms like Google Ads influence our approach to digital marketing.
Oct 17, 2022
Not Provided
I wonder if this will shift the focus more towards other performance metrics like click-through rate.
Sep 27, 2022
itai
Excited to explore the implications of this change and discover new strategies for evaluating ad performance. It's all about staying ahead of the game.
Sep 23, 2022
Javeir Hernandez
It's interesting how Google's updates continue to shape the digital marketing landscape. Adaptability is definitely a crucial skill in this domain.
Sep 15, 2022
Nick Ugalde
Excited to embark on this journey of reevaluating our ad performance measurement strategies. Change is the only constant in digital marketing.
Aug 25, 2022
Robert Lindberg
Curious to see how this change will affect the landscape of ad performance measurement and optimization. It's always a journey of continuous learning in digital marketing.
Aug 23, 2022
John Mutch
Thank you for the update. It's a reminder of the continuous learning and evolution required in the dynamic world of digital marketing.
Jul 22, 2022
Terrence Terrell
Thank you for keeping us informed about this significant change. Definitely makes us rethink our ad strategies.
Jul 21, 2022
Patrick Collins
Change in digital marketing is a catalyst for new strategies and insights. Excited to see the impact of this change on our approach to ad performance measurement.
Jun 16, 2022
Pamela Baker
Excited to see how this change will reshape our approach to ad performance measurement and optimization. Adaptation is essential in this industry.
May 19, 2022
Charles Kahil
The removal of average position metric is a catalyst for rethinking our ad performance measurement and optimization strategies. It's all about adaptation and progress.
Apr 16, 2022
Sam Wilson
The dynamic nature of the digital marketing landscape demands ongoing adaptation and innovation. Thanks for highlighting this significant change and its implications for our strategies.
Apr 16, 2022
Joseph Cruz
Excited to see the new approaches and insights that will emerge from this change. It's a reminder of the dynamic nature of the digital marketing landscape.
Apr 11, 2022
Bryan Lucas
Excited to explore the new metrics and insights that will shape our ad performance strategies. It's a reminder of the continual evolution in the digital marketing landscape.
Apr 3, 2022
Terri Wells
Staying informed about changes like this is vital in the world of digital marketing. It's all about adaptability and staying ahead of the curve.
Mar 4, 2022
Larry Drebes
Looking forward to exploring new performance metrics in the absence of average position. This change will undoubtedly reshape our approach to ad performance measurement.
Jan 30, 2022
Paul Beaudoin
This change will definitely impact our ad strategy. Looking forward to exploring the new metrics.
Jan 23, 2022
Harvey Harris
I wonder how this will impact our bidding strategies and ad performance measurement. Adaptation is key in this ever-evolving landscape.
Dec 10, 2021
Alvaro Ventura
The digital marketing landscape is never static. Thanks for this update on the change, prompting us to engage in an ongoing journey of adaptation and innovation.
Nov 24, 2021
David Kutler
This change will definitely require a shift in our approach to ad performance evaluation. It's an ever-changing landscape in digital marketing.
Nov 11, 2021
Sandra Keiser
The digital marketing landscape never stops evolving. Looking forward to uncovering the new strategies and tactics that will emerge from this change.
Oct 17, 2021
Ronald Bevins
Curious to see how this change will affect our ad performance measurement and optimization strategies. Adaptation is essential in this ever-evolving digital marketing realm.
Sep 18, 2021
Manikandan Kittu
I'm curious to learn more about the implications of this change and how it will affect our ad performance.
Sep 9, 2021
Seth Jarman
Change is the constant in the world of digital marketing. Excited to embark on the journey of adapting our ad performance measurement and optimization strategies.
Aug 21, 2021
Juanita Benitez
This development certainly calls for a reevaluation of our ad performance tracking methods. Looking forward to learning more about the alternatives.
Aug 5, 2021
Saima Chowdhury
Curious to see how this change will influence our ad performance strategies. It's an opportunity for new approaches and insights in digital marketing.
Jul 21, 2021
Stephane Laurin
The removal of average position metric requires a proactive approach to adapting our ad performance measurement and optimization strategies. Looking forward to navigating this change.
Jul 3, 2021
Kelly Pillman
Thanks for sharing this valuable insight. It's a wake-up call to reassess our ad performance measurement and optimization strategies.
Jun 23, 2021
Terri Andreozzi
Excited to see the emergence of new strategies and dynamics as a result of this change. Adaptability is essential in digital marketing.
May 10, 2021
Ramesh Subramanian
Adaptability and staying informed are crucial in navigating the changes of the digital marketing landscape. Excited to explore the emerging ad position metrics.
Apr 8, 2021
Sadique Khan
What will be the alternative metric to measure ad position now? I'm curious to find out.
Feb 8, 2021
Mark Filipowicz
Curious to see how this will affect our ad positioning moving forward. Adaptability is key in the world of digital marketing.
Dec 15, 2020
Brad Olena
Adaptation and staying informed are essential in navigating the shifts of the digital marketing landscape. Excited to explore the new ad position metrics.
Nov 27, 2020
Diana Quick
I appreciate the insight. It's crucial for marketers to keep abreast of these changes.
Oct 8, 2020
Dale
Staying informed and adaptable is key in navigating the changes of the digital marketing landscape. Looking forward to exploring the new ad position metrics.
Aug 30, 2020
Mike Gourzis
I wonder what new metrics will take the place of average position. Looking forward to learning how this change will impact our ad strategies.
May 19, 2020
Gopinath Jaganmohan
I'm eager to explore the impact and alternative strategies resulting from the removal of average position metric. It's all about adaptation and innovation in digital marketing.
May 15, 2020
Jon Goldman
The ever-changing nature of digital marketing calls for constant reassessment of strategies. Thanks for keeping us informed about this change.
Apr 13, 2020
Rolynda Sanborn
Looking forward to exploring the alternatives and adapting our strategies to this change. It's all about staying ahead in the digital marketing game.
Apr 2, 2020
Dave Chester
Thank you for sharing this update. It's crucial to constantly reassess our strategies to keep up with the evolving digital marketing landscape.
Feb 27, 2020
Ram Yeleswarapu
The removal of average position has definitely sparked a lot of discussion in the marketing community.
Dec 3, 2019
Dawn McGee
Seems like we'll have to rethink how we gauge the effectiveness of our ad placements.
Nov 9, 2019
Shannon Howe
The removal of average position metric requires a proactive approach to adapting our ad performance measurement and optimization strategies. Looking forward to the challenge.
Oct 24, 2019
Tracy Steele
I wonder what new insights and strategies we will uncover as a result of this change. It's all about staying ahead of the game in digital marketing.
Aug 29, 2019
Madge Malone
I wonder how this will affect bidding strategies. We'll need to tweak our approach for sure.
Aug 19, 2019
Jose Mejia
This change will certainly prompt us to explore new strategies for evaluating ad performance. It's all about adapting to the dynamic nature of the digital marketing landscape.
Jul 18, 2019
Drew Ginsburg
This change definitely adds a new layer of complexity to ad performance measurement and optimization. It's all about adaptability and staying informed.
Jun 1, 2019
Jyotsna Sharma
I'm intrigued to see how this will impact our ad performance and metrics. Change is the only constant in this field.
May 30, 2019
Brecht Andries
Looking forward to the emergence of new strategies and metrics in the absence of average position. Change is the driving force of evolution in digital marketing.
May 25, 2019
Luis Villarrubia
Adaptability is crucial in this ever-changing digital landscape. Thanks for shedding light on this development.
May 17, 2019
Jeffrey Jenkins
Change is a constant, especially in the digital marketing realm. Excited to see the new strategies that will emerge as a result of this change.
Mar 28, 2019
Marcus Bryan
Change is a constant in the world of digital marketing. Staying informed and adaptable is key to navigating these developments.
Mar 4, 2019
Jacob Stokes
The digital marketing landscape is always evolving. Adaptation is the key to staying ahead.
Feb 12, 2019
Bill Jacobs
I'm eager to learn more about how this change will influence our ad performance strategies. It's a continuous journey of adaptation and evolution.
Feb 1, 2019
Maher Kayali
Adaptability and staying informed are vital in navigating the shifts in digital marketing. Looking forward to exploring the new ad position metrics.
Jan 18, 2019
John Mathon
I'm curious to see how this will alter the approach to ad performance measurement and optimization. Looking forward to learning more about the alternatives.
Dec 17, 2018
Unknown
Curious to learn more about the alternative metrics that will shape our approach to ad performance measurement. It's all about adaptability and evolution in the digital marketing realm.
Nov 25, 2018
Kimberly Boyd
The digital marketing landscape is always transforming. Thanks for shedding light on this significant change and its implications for our ad strategies.
Oct 14, 2018
Douglas Anderson
Excited to see the new strategies and insights that will emerge from this change. Change is a catalyst for innovation and new perspectives in digital marketing.
Oct 2, 2018
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