What Google's Local Search Algorithm Update “Pigeon” Means for Businesses

Oct 31, 2019
Blog

As an SEO and high-end copywriter, I understand the importance of staying on top of Google's algorithm updates to help your website outrank competitors. In the world of local search, Google's Pigeon update has significantly impacted businesses, especially those in the Business and Consumer Services - Website Development category. Today, we'll dive into the changes brought about by Pigeon and explore strategies to ensure your website remains visible and competitive.

The Impact of Pigeon on Local Search

Google's Pigeon update introduced several changes to how local search results are displayed, aiming to provide users with more relevant and accurate results based on their location. This update heavily emphasizes user intent, making it crucial for businesses to align their online presence with local search signals.

Improved Local Pack Results

One of the notable improvements brought by Pigeon is the enhanced display of local pack results. The local pack is the prominent section that showcases Google Maps listings and featured local businesses. With the update, businesses that properly optimize their website and local listings have a higher chance of appearing in this prime real estate, increasing their visibility and potential for customer acquisition.

Greater Importance of NAP Consistency

An essential aspect affected by Pigeon is the consistency of Name, Address, and Phone Number (NAP) information across all online directories and platforms. Google now prioritizes businesses that have accurate and consistent NAP data, improving their chances of showing up in local search results. It is crucial for Brand Builder Marketing and businesses alike to regularly audit their online listings and ensure the NAP information is correct and up to date.

Changes to Local Ranking Factors

Pigeon has also introduced changes to the local ranking factors. While the exact algorithm remains a Google secret, we have identified several crucial elements that impact your local search rankings:

  • Proximity to the searcher's location
  • Relevance of the business to the search query
  • Credibility and authority of the website and online presence
  • Consistency of online citations and reviews
  • User engagement metrics

Strategies for Outranking Competitors

1. Optimize Your Google My Business Listing

To enhance visibility in local search results, it is vital to claim and optimize your Google My Business (GMB) listing. Here are some best practices:

  • Ensure your NAP data is accurate and consistent
  • Choose the most relevant business category
  • Add appealing and high-quality photos
  • Encourage customers to leave positive reviews

2. Create Localized Landing Pages

Create dedicated landing pages targeting specific geographical areas you serve. Tailor your content, titles, and meta descriptions to reflect each location accurately. This approach signals to Google that you are focused on serving the local community, increasing your chances of ranking high in local search results.

3. Generate High-Quality Backlinks

Building authoritative and relevant backlinks to your website remains a crucial aspect of SEO. Focus on acquiring backlinks from reputable websites in the business and consumer services industry. Partnering with industry influencers or local organizations can help you gain valuable backlinks and improve your search rankings.

4. Improve Website User Experience (UX)

Enhancing the user experience on your website can positively impact your local search rankings. Ensure your website is mobile-friendly, loads quickly, and offers a seamless browsing experience. Engaging content, clear navigation, and intuitive design are essential for both users and search engines.

5. Leverage Online Directories

Listing your business on reputable online directories, such as Yelp, Yellow Pages, and TripAdvisor, can boost your visibility in local search. Make sure to provide accurate and consistent NAP information across all directories, as mentioned earlier. Regularly monitor and update your listings to maintain an authoritative online presence.

Stay Ahead with Pigeon and Beyond

In an ever-evolving digital landscape, staying ahead of algorithm updates like Pigeon is vital for businesses. By implementing the strategies discussed here, Brand Builder Marketing can position itself as a leading provider of business and consumer services in the website development industry.

Remember, outranking competitors requires consistent effort, continuous optimization, and the delivery of valuable content to both search engines and users. By adopting a multi-faceted approach and embracing local search signals, you are well on your way to surpassing competitors and achieving long-term success.

Chuck Browne
Can't wait to see the positive outcomes and better visibility for businesses! 🙌📈
Nov 8, 2023
Marc McFarland
This insightful article presents actionable strategies for businesses to effectively respond to Google's Pigeon update in the context of local search.
Oct 15, 2023
Amr Costandi
This update has definitely affected businesses, particularly in the Website Development category. Excited to see what these changes bring!
Oct 12, 2023
Betty Dukes
This article serves as a clarion call for businesses to be vigilant and responsive to Google's local search algorithm updates.
Oct 7, 2023
Altaf Bora
Navigating Google's Pigeon update is a key consideration for businesses aiming to maintain a competitive edge in local search.
Oct 6, 2023
Tanya Kawai-Bruckner
Navigating the complexities of Google's local search algorithm updates is indispensable for businesses aiming to maintain their digital relevance.
Sep 24, 2023
Louis Scott
The analysis provided here sheds light on the complexities of Google's Pigeon update and its implications for businesses in local search.
Jul 27, 2023
Tom Chiado
The emphasis on the proactive approach to navigating Google's Pigeon update is highly relevant for businesses seeking sustained success in local search.
Jul 14, 2023
Holly Behanna
Insightful read! It's crucial for businesses to adapt to the changes brought about by Google's local search algorithm updates.
Jul 4, 2023
Patrik Sallner
The strategic insights provided here underscore the necessity for businesses to integrate Google's local search algorithm updates into their strategies.
Jun 10, 2023
Jessca Gonzales
As a business strategist, I recognize the pivotal role of understanding and adapting to Google's local search algorithm updates.
May 24, 2023
Karen Lacroix
Understanding and embracing Google's local search algorithm updates is essential for businesses aiming for sustained relevance and visibility.
May 20, 2023
Chris Nelson
The article emphasizes the urgency for businesses to recalibrate their local search tactics in response to Google's Pigeon update.
May 7, 2023
Patrick Solan
Google's Pigeon update serves as a timely reminder for businesses to continuously adapt to the evolving search dynamics.
May 3, 2023
Sunny Davis
The evolving landscape of local search warrants a deliberate and informed approach from businesses in response to Google's algorithm updates.
Mar 28, 2023
Jay Koepsell
The article convincingly highlights the dynamic nature of local search, influenced by algorithm updates, and the need for strategic adjustments.
Jan 11, 2023
Paul O'Doherty
The evolving nature of local search, underscored by Google's algorithm updates, necessitates a dynamic approach from businesses.
Jan 6, 2023
John Gatti
The article presents a clear understanding of the challenges and opportunities posed by Google's Pigeon update.
Nov 24, 2022
David Kitto
As a business professional, I recognize the need to stay informed about Google's local search algorithm updates for optimizing my business's online presence.
Nov 12, 2022
Tim Stainken
The article effectively highlights the need for businesses to adapt their local search strategies in response to Google's Pigeon update.
Nov 5, 2022
Cuc Huynh
Staying abreast of Google's local search algorithm updates is crucial for businesses aiming to capitalize on digital opportunities.
Aug 23, 2022
David Armistead
As a marketer, it's crucial to comprehend the nuances of Google's local search algorithm updates to optimize businesses' online presence.
Aug 18, 2022
Susan Chapman
The insights provided in this article offer valuable guidance for businesses seeking to navigate the impact of Google's Pigeon update.
Aug 10, 2022
Joe Farrar
Understanding the intricacies of Google's local search algorithm updates is indispensable for businesses vying for local search visibility.
Jul 19, 2022
Carolyn Boroden
As businesses navigate the impact of Google's Pigeon update, strategic adjustments are essential for maintaining a prominent presence in local search.
Jul 7, 2022
Tory Rumrill
Understanding Google's local search algorithm updates can be a game-changer for businesses aiming to optimize their digital presence.
Jul 5, 2022
Kyle Getrost
The profound impact of Google's Pigeon update on businesses is brought to the forefront through this insightful article.
Jul 1, 2022
Barry Crews
The article underscores the imperative for businesses to proactively address the impact of Google's Pigeon update on their local search performance.
Jun 22, 2022
Jamey Mayden
The emphasis on strategic recalibration in response to Google's Pigeon update is pivotal for businesses striving to excel in local search.
Jun 11, 2022
Staacy Cannon
Understanding and leveraging Google's local search algorithm updates can significantly benefit businesses striving for local search prominence.
Jun 3, 2022
Allison Hummel
The evolving nature of local search, influenced by algorithm updates, necessitates a strategic approach for businesses to maintain relevance.
May 24, 2022
John Stevens
The article effectively summarizes the impact of Google's Pigeon update on businesses and the need for strategic adjustments.
May 18, 2022
Leon Jackson
The impact of Google's Pigeon update on businesses is a topic that demands careful consideration and strategic adjustments.
May 14, 2022
Jeff Amundson
The profound impact of Google's Pigeon update on local search warrants a focused and informed response from businesses.
May 5, 2022
Mariella Sanchez
This article offers a comprehensive overview of the implications of Google's Pigeon update on businesses in the local search landscape.
Apr 24, 2022
Chris Ramsey
The strategic insights offered here are invaluable for businesses seeking to realign their local search strategies in response to Google's Pigeon update.
Apr 8, 2022
Jody Galbraith
Understanding and incorporating the insights from Google's Pigeon update is vital for businesses aiming to optimize their local search presence.
Feb 24, 2022
Philip Riley
The analysis offered here outlines actionable strategies for businesses to adapt to the changing dynamics of local search influenced by Google's Pigeon update.
Feb 13, 2022
Elena Geraci
Adapting to Google's local search algorithm updates is paramount for businesses to fortify their online visibility and reach.
Jan 9, 2022
Travis Crosman
The insights presented here offer strategic guidance for businesses to recalibrate their local search efforts in response to Google's Pigeon update.
Jan 4, 2022
Ka Woodson
The implications of Google's Pigeon update underscore the need for businesses to reassess their local search strategies and priorities.
Dec 13, 2021
Linda Micciche
Thank you for shedding light on the far-reaching implications of Google's local search algorithm updates for businesses.
Dec 4, 2021
Bashir Gemayel
The article adeptly captures the essence of adapting to Google's Pigeon update for businesses striving to excel in local search.
Nov 13, 2021
Korina Thacker
The strategic recommendations in this article resonate with the imperative for businesses to adapt to Google's algorithm updates for local search.
Oct 29, 2021
Hayden Hamilton
As a marketing professional, I find the strategic implications of Google's Pigeon update for local search to be of utmost importance.
Oct 16, 2021
Megan Gibson
The insights presented in this article are highly relevant for businesses seeking to understand and adapt to Google's Pigeon update for local search.
Oct 10, 2021
Aaron Cowell
This article provides valuable insights into the impact of Google's Pigeon update on local businesses.
Oct 8, 2021
Angela Ocasek
The insights presented here provide a compelling case for businesses to reevaluate their local search strategies in light of Google's Pigeon update.
Aug 1, 2021
Van Rose
The impact and implications of Google's Pigeon update for businesses are expertly elucidated in this article.
Jul 22, 2021
Michael Chindamo
This insightful article effectively underscores the significance of Google's updated local search algorithm for businesses striving to remain competitive.
Jul 15, 2021
Jayne Sutton
Navigating the implications of Google's local search algorithm updates is pivotal for businesses to maintain their competitive edge.
Jul 6, 2021
Trenton Godowns
This article serves as a reminder for businesses to continually reassess their local search strategies to align with Google's algorithm updates.
Jun 29, 2021
Unknown
This article provides actionable insights for businesses aiming to stay ahead of the curve amidst Google's local search algorithm updates.
May 29, 2021
Ian Huang
Adapting to Google's local search algorithm updates is essential for businesses aiming to enhance their online visibility and reach.
May 6, 2021
Michaeal Sandridge
As a digital strategist, this article resonates with the critical need for businesses to align their local search strategies with Google's algorithm updates.
May 1, 2021
Rafael Silva
The article effectively communicates the necessity for businesses to refine their local search strategies in light of Google's Pigeon update.
Mar 26, 2021
Pravia Prakash
Navigating the impact of Google's Pigeon update is a pertinent concern for businesses striving to excel in the local search landscape.
Feb 27, 2021
Kevin Alread
Understanding the impact of Google's Pigeon update on local search is pivotal for businesses seeking to maintain a robust online presence.
Jan 21, 2021
APPLAUSE APP
As a business owner, I recognize the value of understanding Google's local search algorithm updates for optimizing my business's online presence.
Dec 29, 2020
Hjkghjk
I appreciate the focus on the specific impact of the Pigeon update on businesses in the Business and Consumer Services sector.
Nov 29, 2020
Jack Olen
The emphasis on adapting strategies to accommodate Google's Pigeon update reflects the evolving nature of local search and businesses' need to adapt.
Nov 24, 2020
Zach Moning
Google's algorithm updates, as elucidated in this article, necessitate a proactive approach from businesses toensure resilience in local search.
Nov 17, 2020
Szymon Niemczura
The discussion offers valuable insights into the specific challenges and opportunities presented by Google's Pigeon update for businesses.
Nov 4, 2020
Marshall Clark
The article compellingly articulates the urgency for businesses to adapt to Google's Pigeon update for sustained success in local search.
Oct 28, 2020
Dnielle Hopkins
Being aware of and responding to Google's algorithm updates can be a game-changer for businesses in the local search arena.
Oct 9, 2020
Anthony Meza
Understanding and leveraging Google's local search algorithm updates can significantly benefit businesses striving for local search prominence.
Oct 6, 2020
Yogish Acharya
The nuanced examination of Google's Pigeon update presents actionable takeaways for businesses navigating the local search landscape.
Oct 6, 2020
Dana Price
This article effectively underscores the impacts of Google's Pigeon update and the need for businesses to strategically respond to the evolving local search landscape.
Sep 24, 2020
Mauro Campanelli
Staying informed about Google's local search algorithm updates is essential for businesses to refine and enhance their digital visibility.
Sep 14, 2020
Fuat Sezen
The analysis presented in the article offers a compelling case for businesses to adapt to the changing dynamics of local search influenced by Google's Pigeon update.
Aug 7, 2020
D Rasool
In today's digital landscape, staying informed about algorithm updates like Pigeon is crucial for businesses aiming to thrive in local search results.
Jun 22, 2020
Derek Garza
The article serves as a call to action for businesses to proactively respond to Google's local search algorithm updates and adjust their strategies accordingly.
Jun 20, 2020
Scott Swanson
This article adeptly underscores the imperative for businesses to constantly evolve their local search strategies in response to algorithm updates like Pigeon.
Jun 6, 2020
Larry Weathers
Understanding and leveraging Google's algorithm updates are vital for businesses striving to maintain a strong online presence.
Jun 5, 2020
Travis Meredith
Adapting to the implications of Google's Pigeon update is crucial for businesses striving to maintain a strong foothold in local search results.
Jun 3, 2020
Kelly Crone-Willis
As a business owner, it's essential to understand the implications of Google's algorithm updates on local search rankings.
May 28, 2020
Hannah Vohs
Staying updated on Google's local search algorithm updates is an essential aspect of maintaining a competitive edge for businesses.
May 7, 2020
Paul Raller
The article underscores the significance of consistent adaptation to Google's local search algorithm updates for businesses aiming for digital prominence.
Apr 5, 2020
Dario Roccati
In today's digital age, having a nuanced understanding of Google's local search algorithm updates is indispensable for businesses striving to stand out.
Mar 17, 2020
Alex Cap
Understanding the impact of Google's Pigeon update on local search is paramount for businesses seeking to maintain a strong digital presence.
Mar 14, 2020
Richard Miller
The insights presented here compel businesses to reevaluate and recalibrate their local search efforts to align with Google's algorithm updates.
Mar 4, 2020
Nick Mannarinno
The discussion on the significance of Google's Pigeon update in the context of local search is enlightening.
Feb 16, 2020
Chris Callas
Google's Pigeon update has likely shifted the dynamics of local search, and it's important for businesses to adapt their strategies accordingly.
Feb 15, 2020
Rob Deo
The article convincingly articulates the necessity for businesses to adapt to the evolving dynamics of local search influenced by Google's Pigeon update.
Feb 1, 2020
Christine Rahall
The article effectively elucidates the implications of Google's Pigeon update for businesses and the need for strategic realignment.
Jan 25, 2020
Shane Satey
The article presents a clear imperative for businesses to incorporate insights from Google's local search algorithm updates into their strategies.
Jan 22, 2020
Tracy Carter
Adapting to Google's local search algorithm updates is imperative for businesses to remain competitive and visible in the digital landscape.
Dec 31, 2019
Team Null
The article effectively underlines the need for businesses to integrate insights from Google's local search algorithm updates into their strategies.
Dec 24, 2019
More posts