How Google+ is Reshaping SEO | Pure Digital Marketing Tampa

May 3, 2022
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Welcome to Brand Builder Marketing, the leading experts in business and consumer services, particularly in website development. In today's digital age, it has become crucial to understand and adapt to the ever-changing landscape of search engine optimization (SEO). One of the factors that are reshaping the SEO industry is the emergence of Google+. With our comprehensive knowledge and expertise, we are here to guide you through these changes and help you stay ahead in the competitive online world.

The Rise of Google+

Google+ was introduced by Google as a social networking platform to compete with the likes of Facebook and Twitter. However, it goes beyond just being a social network. Google+ has integrated several powerful features that have a profound impact on SEO. Let's explore these features and understand how they influence your website's ranking in the search engine results pages (SERPs).

Google+ Authorship

One of the key advantages of Google+ is its Authorship feature. By linking your Google+ profile to the content you publish online, you can establish yourself as a trusted authority. When your content appears in the SERPs, it includes your profile picture and name, creating a more personal and trustworthy connection with users. With our expertise in website development, we can help you implement Google+ Authorship and elevate your online presence.

Google+ Business Pages

Google+ provides businesses with the opportunity to create dedicated Business Pages. These pages allow you to showcase your products, services, and engage with your audience. By optimizing your Google+ Business Page with relevant keywords and high-quality content, it can rank higher in the SERPs, increasing your online visibility and driving more organic traffic to your website. At Brand Builder Marketing, we specialize in designing and optimizing Google+ Business Pages to maximize your SEO efforts.

The Impact of Google+ on SEO

Google+ has a direct impact on your website's SEO as it influences various ranking factors. Let's dive into some of the ways Google+ can reshape your SEO strategy:

Social Signals

Google takes social signals into account when determining the relevance and popularity of a webpage. The more +1s, shares, and comments your content receives on Google+, the more likely it is to rank higher in the SERPs. By leveraging Google+ and engaging with your audience, you can improve your social signals, thereby giving your SEO a significant boost.

Personalized Search Results

With the integration of Google+ profiles and the ability to follow specific people, Google can provide personalized search results based on the user's connections and preferences. This means that if someone in a user's circle of connections has engaged with your content, it is more likely to appear higher in their search results. It emphasizes the importance of building a strong network and engaging with relevant industry influencers. At Brand Builder Marketing, we can help you navigate this personalized search landscape and connect with the right people.

Local SEO and Google My Business

Google+ is also closely integrated with Google My Business, which is a critical component of local SEO. By optimizing your Google+ business page and ensuring your business information is accurate, you increase the chances of appearing in local search results. Our team of experts at Brand Builder Marketing is experienced in local SEO and can help you optimize your Google+ presence to attract more local customers.

Stay Ahead with Brand Builder Marketing

In this rapidly evolving field of SEO, it is essential to partner with experts who understand the intricacies of Google+ and its impact on search rankings. Brand Builder Marketing offers comprehensive services that can help you stay ahead of the competition:

Website Development

Our team of skilled professionals specializes in website development. We create visually appealing and user-friendly websites that are optimized for both search engines and a seamless user experience. Our websites adhere to the latest Google guidelines, ensuring your website ranks higher in the SERPs.

Google+ Optimization

We are experts in optimizing Google+ profiles and Business Pages. By strategically incorporating relevant keywords, engaging content, and social signals, we can enhance your visibility on Google+ and improve your chances of ranking higher in the SERPs.

Content Creation

High-quality content is crucial for SEO success. With our team of talented copywriters, we can create engaging and keyword-rich content that resonates with your target audience. By consistently delivering valuable content, we can establish your brand's authority and improve your search rankings.

Contact Brand Builder Marketing Today

If you want to stay ahead in the evolving world of SEO and leverage the power of Google+, contact Brand Builder Marketing today. Our team of experts is ready to discuss your specific needs and design a customized strategy to boost your online presence. Don't let your competitors outrank you – let us help you achieve long-lasting success in the digital realm!

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Oct 27, 2023
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