Difference between an Algorithm Update and Refresh

Feb 20, 2020

Welcome to Brand Builder Marketing's blog, where we provide valuable insights into various aspects of website development and SEO strategy. In this article, we aim to shed light on the difference between an algorithm update and refresh, and how these updates can impact your website's search engine rankings.

Understanding Algorithm Updates

Algorithm updates are changes made by search engines, like Google, to improve the quality and relevancy of search results. These updates are intended to provide users with more accurate and useful information when they search for specific queries.

It is important to note that algorithm updates can have a significant impact on your website's visibility in search engine results pages (SERPs). If you are not familiar with the latest updates and fail to align your SEO strategy accordingly, your website's rankings may suffer. Understanding the difference between an algorithm update and refresh is crucial to effectively respond to these changes.

The Role of Algorithm Refresh

An algorithm refresh refers to the process where search engines reevaluate and update their existing algorithms. During a refresh, search engines reassess various ranking factors, including content quality, backlinks, user experience, and more. The goal is to ensure that the algorithm reflects the most relevant and up-to-date information available on the web.

When a refresh occurs, websites that have previously adhered to search engine guidelines may experience changes in their rankings. This can be a positive or negative outcome, depending on how well your website aligns with the updated algorithm. It is essential to continuously monitor these changes and adapt your SEO strategies accordingly.

Understanding Algorithm Updates

An algorithm update, on the other hand, is a more significant change to the search engine's algorithm. These updates are often announced by search engines and can cause major fluctuations in website rankings. Algorithm updates aim to address specific issues or improve the overall quality and relevance of search results.

Depending on the nature of the update, websites may experience significant shifts in rankings. It is essential to understand that algorithm updates can penalize websites that engage in manipulative or spammy techniques, while rewarding those that prioritize user experience and provide high-quality content.

The Impact on SEO Strategy

Both algorithm updates and refreshes have the potential to impact your SEO strategy. To maintain or improve your website's rankings, it's essential to keep up with the latest industry trends and ensure that your website adheres to best SEO practices.

During an algorithm update, it is crucial to examine any new guidelines or recommendations, and make the necessary adjustments to your website. Focusing on user experience, high-quality content, mobile optimization, and natural link building can help protect your website from potential negative impacts.

When dealing with an algorithm refresh, it's important to regularly review your website's performance and make timely updates to align with the latest ranking factors. Evaluate the quality of your content, optimize your website's technical aspects, and maintain a strong backlink profile to improve your chances of remaining competitive in the SERPs.


As an integral part of website development and SEO strategy, understanding the difference between algorithm updates and refreshes is crucial. By staying informed about the latest updates and adapting your strategy accordingly, you can optimize your website's performance in search engine rankings.

At Brand Builder Marketing, we specialize in helping businesses navigate the complexities of SEO. Contact us today to learn more about how we can assist you in achieving your website's optimization goals.

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The relevance of this information for website owners is undeniable. Thank you for providing such clarity.
Nov 1, 2023
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Oct 27, 2023
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Oct 27, 2023
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