Google Helpful Content Update: Everything You Need To Know!

Feb 7, 2020


Welcome to Brand Builder Marketing's comprehensive guide on the Google Helpful Content Update. As a leading player in the website development industry, it's crucial for businesses like yours to stay up-to-date with the latest search engine optimization (SEO) strategies. In this article, we will delve into the details of Google's Helpful Content Update and explore the key factors that can help you outrank your competitors and improve your rankings on Google.

Understanding the Google Helpful Content Update

The Google Helpful Content Update is an algorithmic tweak introduced by Google to prioritize websites that provide useful and informative content to its users. With this update, the search engine giant aims to reward websites that offer high-quality and comprehensive information, ensuring a better search experience for users.

Implications for Businesses in the Website Development Industry

For businesses operating in the website development industry, the Google Helpful Content Update presents a significant opportunity to improve their search rankings and increase organic traffic. By producing content that is helpful, relevant, and engaging, you can establish your brand as an authoritative source in your niche and attract potential customers searching for website development services.

Key Factors to Consider

1. High-Quality Content

Creating high-quality content should be at the top of your priority list. Focus on delivering valuable information that addresses your target audience's pain points and offers practical solutions. Ensure that your content is well-researched, accurate, and up-to-date. The more comprehensive and detailed your content, the higher the chances of outranking your competitors.

2. User Engagement

Google analyzes various user engagement metrics to determine the quality of your content. Encourage user interaction on your website through well-designed layouts, easy navigation, and engaging multimedia elements. Additionally, strive to create content that encourages social sharing and attracts comments, as these can positively influence your search rankings.

3. Keyword Research

Efficient keyword research is essential to optimize your content for relevant search queries. Identify the keywords and phrases that align with your target audience's search intent and integrate them naturally into your content. Utilize tools like Google Keyword Planner and SEMrush to discover high-ranking keywords that can help drive organic traffic to your website.

4. On-Page Optimization

Optimizing your on-page elements is crucial for improving search rankings. Pay attention to factors such as title tags, meta descriptions, header tags, and URL structure. Craft compelling title tags that include your target keywords to grab users' attention in search engine result pages (SERPs).

5. Mobile-Friendliness

As mobile usage continues to rise, it's essential to ensure your website is mobile-friendly. Google prioritizes mobile-responsive websites, as they provide a better user experience. Make sure your website design is mobile-optimized, with easy navigation, fast loading speed, and responsive media elements.

6. Backlinks and Social Proof

Building high-quality backlinks from reputable websites in your industry is crucial for improving your search rankings. Focus on acquiring natural and relevant backlinks from authoritative sources. Additionally, cultivate a strong social media presence and encourage social signals such as shares, likes, and comments to demonstrate social proof and enhance your website's credibility.


The Google Helpful Content Update presents a remarkable opportunity for businesses in the website development industry to improve their search rankings and increase organic traffic. By prioritizing high-quality content, engaging user experience, effective keyword research, on-page optimization, mobile-friendliness, and building backlinks and social proof, you can outrank your competitors and establish your brand as a trusted authority in the industry. Stay proactive, adapt your SEO strategies accordingly, and watch your online visibility soar!

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